SEO for physiotherapists: 20 practices, measured

The numbers, before the explanations

The healthiest sector, and still only halfway there

Median 61, the highest among the five sectors measured. The credit goes to one thing: these sites write. Articles on symptoms, explanations of treatments, real text to read. What is missing is the declared part: the business schema, the coordinates, the questions and answers in a machine-readable form.

The flaws, in order of how many sites have them

• 100%

  Headings don't resemble clients' questionsMedium

  Whoever asks an assistant writes a full question. A heading written as a question, with the answer right below it, is the easiest piece to cite: «How long does the first consultation last?» works better than «Information».

• 100%

  Numbers, timeframes and prices are missingMedium

  An assistant gladly reports what can be verified: durations, hours, prices or price ranges, years in practice. Phrases like «serving clients for years» give nothing to cite.

• 100%

  No date showing how up to date the page isMedium

  An assistant choosing which source to cite also looks at how fresh it is. «Updated October 2026» written on the page, and declared in the structured data, shows that someone looks after it. Without it, the page could be five years old, and with equal content the one with the date wins.

• 100%

  The site doesn't answer the questions people ask out loudLow

  “How many sessions are needed for a sprained ankle?” “Does physiotherapy hurt?” These are real questions, asked of an assistant. Out of nineteen sites, nineteen do not have enough sentences that resemble them.

• 100%

  Reviews have no nameLow

  An anonymous testimonial (“satisfied customer”) cannot be verified, and an assistant treats it as such. Name, initial or role, and city, with the person's consent, make it a source.

• 95%

  Written from the referral, not from the personMedium

  “Conservative treatment of degenerative pathology of the lumbar spine” is correct and nobody searches for it. “Back pain that won't go away: when physiotherapy is needed” is the same thing, written the way someone in pain asks for it.

• 95%

  No coordinatesLow

  Latitude and longitude in the schema cost two lines and remove any ambiguity about where you are. For a practice inside a medical center or an apartment building, it is the only way to be found precisely.

• 90%

  No professional schemaHigh

  Schema.org has Physiotherapy and MedicalBusiness. Declaring them tells a machine what your profession is, instead of leaving it to deduce it from the words of an article about back pain, which any blog could have written.

The three things to start with

1. 1
   Write one page per symptom, not per technique. “Knee pain when climbing stairs” instead of “Manual therapy.” The expertise is the same, what changes is who finds it.
2. 2
   Declare the business in JSON-LD. Physiotherapy schema with address, hours, coordinates and phone. It is the part that is missing almost everywhere today, and it earns points immediately.
3. 3
   Put the questions from the first phone call in writing. Duration, cost, prescription, insurance agreements. Declared as questions and answers, they become citable by an assistant.

How we measured

• How many sites20 on the list, 20 reached.
• How many pagesUp to 5 pages per site, starting from the home page.
• With whatThe same function that analyzes your site when you press «Analyze for free». No hand-assigned scores.
• How they were chosenSearching Google for “physiotherapy,” “rehabilitation” and “osteopathy” together with the names of five Italian cities, and taking the practices' own sites, not the directories. They are therefore among those Google already shows.
• What we do not publishThe names. Measuring a public site is what the product does every day; publishing the report card with the name on it is something else.

Twenty sites reached out of twenty. It is a small sample, chosen among those that already rank: it serves to show that the flaws repeat, not to produce a national statistic.

Questions