Industries

Six Italian trades, measured

137 real sites run through the engine that analyzes yours: five trades measured on October 5, 2026 with the 50-check engine, dentists on August 18 with the previous engine, before today's 50 checks, so their score is not comparable to the others. No business is named.

There are plenty of articles on “what a dentist's site should look like,” and almost all of them are written from memory. These pages start from the other end: measurement first, explanations after. Each trade has its own page with the score, the defects ranked by how many sites have them, and what changes when they are fixed.

Is your trade not among these six? The engine is the same, and on your address it answers in thirty seconds.

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From the most struggling to the healthiest

46 Dentists 49 sites measured · SEO 60 · GEO 35 50 Estate agents 13 sites measured · SEO 67 · GEO 37 52 Restaurants 27 sites measured · SEO 59 · GEO 45 54 Beauty centres 13 sites measured · SEO 62 · GEO 43 57 Lawyers 15 sites measured · SEO 67 · GEO 41 61 Physiotherapists 20 sites measured · SEO 64 · GEO 54
The big number is the median for the sector: half the sites fall below it. It is not an average, it is the middle value, which with few sites tells the truth better.

What repeats everywhere

Six different trades, three defects that are always the same: the address that is not in the structured data, the city that does not appear in the title and nobody signing what is written. These are not hard technical errors: they are things nobody told you to do, because until yesterday they did not matter. Now they decide whether an assistant names you or names someone else.

The gap between SEO and GEO is the same story seen from another angle: classic SEO partly arrives on its own, because the WordPress theme writes the title and the plugin generates the sitemap. GEO does not: structured data, the author and the declared questions are things someone has to decide to add.

And your site?

Same measurement, same engine, on your address. Free, in thirty seconds, no sign-up.

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