Cosa significano i punteggi SEO e GEO di Trovavio?

Il punteggio SEO (0-100) misura quanto la pagina è ottimizzata per Google: titolo, descrizione, titoli, immagini, dati strutturati, velocità e altro. Il punteggio GEO (0-100) misura quanto la pagina è leggibile e citabile dai motori AI come ChatGPT, Claude, Perplexity e Gemini. Il punteggio complessivo combina i due, dando più peso al GEO quando è basso.

Come vengono fatti i controlli?

Scarichiamo l'HTML reale della pagina come farebbe un motore di ricerca e lo analizziamo. Non eseguiamo il JavaScript del sito: se una pagina mostra i contenuti solo dopo l'esecuzione di script, lo segnaliamo. A seconda del piano analizziamo una singola pagina o più pagine del sito.

Perché il mio punteggio GEO resta basso anche dopo aver aggiunto lo schema?

Lo schema e le FAQ coprono solo alcuni dei circa quindici segnali GEO. Molti altri punti dipendono dal contenuto: un autore identificabile, contatti verificabili, una data visibile, un linguaggio che risponde alle domande reali delle persone. Per salire davvero servono interventi sia sul markup sia sui contenuti.

Methodology

How we calculate your scores

Full transparency on how we analyse your site and where the SEO and GEO scores come from.

Every scan produces three numbers from 0 to 100. Below you will find exactly what they measure, how much each check weighs and how to read the result. No jargon.

SEO score

Optimisation for Google

How ready the page is to be found and shown well in search results.

GEO score

Visibility on AI engines

How readable and quotable you are for ChatGPT, Claude, Perplexity and Gemini.

Overall

The two combined

Combines SEO and GEO into a single number, weighting GEO more when it is low.

How we read your site

1 We read the real page. We download the HTML the way Google would and analyse it element by element: title, description, headings, images, links, structured data.
2 We do not run the site's JavaScript. We analyse the code exactly as it arrives. If a page only shows its content after scripts have run, we tell you, because many bots struggle to read it too.
3 One page or more, depending on the plan. Free analyses the main page; higher plans scan more pages (up to 10 on Solo, 50 on Pro, more on Agency) and calculate a weighted average: the most important pages and the worst performing ones count for more.
4 We also look at robots.txt and llms.txt for the domain, useful to understand whether search engines and AI engines can read you.

SEO score, check by check

The SEO score starts at 100 and loses points for every check that fails. The more serious a problem, the more points it costs. The main ones:

Page title (title)Present and the right lengthup to 14 pts
Meta descriptionPresent and well sizedup to 12 pts
Main heading (H1)Present and unique on the pageup to 12 pts
Colour contrastText readable against the backgroundup to 12 pts
IndexabilityNo noindex blocking the enginesup to 8 pts
Heading structure (H2), enough text, images with alternative textup to 8 pts each
Canonical URL, HTTPS, server speedup to 6 pts each
Mobile viewport, internal links, Open Graph and structured dataup to 5 pts
Declared language (4 pts) and favicon (2 pts)minor checks

Upper limits. If a critical element is missing, the score cannot be high anyway: without a title, SEO does not go above 50; without HTTPS or without an H1, it does not go above 60; a nearly empty page does not go above 50. That way a serious flaw does not stay hidden behind a lot of small ticks.

GEO score, check by check

GEO too starts at 100 and loses points for every missing signal. It measures how well an AI engine understands who you are, what you talk about and whether it can quote you as a reliable source:

AI engines not blockedIn robots.txt, GPTBot and similar are allowedup to 12 pts
Business schemaProfessionalService, LocalBusiness or a subtype such as Attorney, Physician, Restaurantup to 12 pts
Identity schemaOrganization, Person or LocalBusinessup to 12 pts
Conversational languageThe page answers the questions people really askup to 10 pts
Identifiable author and E-E-A-TWho wrote it, and with what expertiseup to 8 pts each
Verifiable contact details (phone, address) and structured FAQsup to 7 pts each
Semantic structure, local reference, sector queriesup to 6 pts each
llms.txt file, visible date, breadcrumb trail, sentences in direct formup to 5 pts

Many signals depend on the content, not on the code. That is why adding only schema and FAQs raises the score but does not take it to the top on its own: you also need a clear author, verifiable contact details and text that answers the real questions.

How the overall score is built

The overall score combines SEO and GEO, giving more weight to GEO when it is low, so a weak GEO does not stay hidden behind a good SEO:

High GEO (70+)75% SEO + 25% GEO
Medium GEO (50-69)60% SEO + 40% GEO
Low GEO (below 50)50% SEO + 50% GEO

The bands and the colours

Excellent85 - 100
Good70 - 84
Needs work50 - 69
Critical0 - 49

Honesty about the numbers

The comparison with the sector is an indicative reference, not the actual average of the sites Trovavio has analysed.
The scores update with every new scan: once you have applied some improvements, run the analysis again to see them reflected.
We analyse the HTML as it is, without running the site's JavaScript: on sites built entirely in JavaScript the results can be less precise, and in that case we tell you.
When we suggest a title, a description or rewritten text, the AI uses only what is already on your site: it does not add cities, numbers or services you do not have.

Frequently asked questions

What do the SEO and GEO scores mean?

The SEO score measures how well the page is optimised for Google (title, description, headings, images, structured data, speed). The GEO score measures how readable and quotable it is for AI engines such as ChatGPT, Claude, Perplexity and Gemini. The overall score combines the two, giving more weight to GEO when it is low.

How are the checks carried out?

We download the real HTML of the page the way a search engine would and analyse it. We do not run the site's JavaScript. Depending on the plan we analyse a single page or several pages, with a weighted average across the most important pages.

Why does GEO stay low even after adding schema?

Schema and FAQs cover only some of the roughly fifteen GEO signals. Many others depend on the content: an identifiable author, verifiable contact details, a visible date, language that answers the real questions. To rise significantly you need work on both the markup and the content.

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