Free guide · SEO + GEO 2026
More and more people look for a professional by asking ChatGPT, Perplexity or Gemini, not just Google. If the AI does not know your site, it never mentions you. And you do not even notice.
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SEO is not GEO
Two worlds with different rules. Optimising for one does not make you visible in the other.
The engine shows ten blue links. The goal is to reach the top of the list, then the user picks and clicks. Position is what counts.
ChatGPT does not show a list: it builds a single answer and cites a handful of sources. Either you are inside that answer, or you are invisible. There is no second page.
A real case
Top result for "accountant Verona". Well kept site, excellent reviews, steady traffic for years.
Ask the AI for an accountant in Verona and his name never comes up. Three competing firms get cited, all less known than he is.
Why it happens
Many sites, often without knowing, use their robots.txt file to block crawlers such as GPTBot and PerplexityBot. If they cannot read you, they cannot cite you.
AI looks for text that answers real questions. Shop window pages full of slogans but with no concrete answers never get used as a source.
Without schema.org, AI struggles to work out who you are, what you offer and where you operate. Structured data is the language engines read best.
The guide walks you through checking it yourself, step by step. Leave your name and email and you get it right away.
What you will learn
Check your robots.txt and unblock the crawlers that give you visibility on artificial intelligence.
Turn shop window pages into clear answers to your clients' questions. That is how you become a source for AI.
Mark up the key facts with schema.org so engines immediately grasp who you are, what you offer and where.
Frequently asked questions
What is GEO and why does it concern my site?
GEO stands for Generative Engine Optimization. It is the set of practices that make a site visible and quotable to artificial intelligence engines such as ChatGPT, Perplexity and Gemini. It works by different rules from traditional SEO: climbing a list of positions is not enough, you have to get into the answers the AI builds.
Why does my site not show up on ChatGPT?
There are three common causes: the site blocks AI bots through the robots.txt file, it lacks content that answers real questions, or structured data such as schema.org is incomplete or missing. All three can be checked and fixed.
Do I need to be technical to apply the advice in the guide?
No. The guide is written for professionals and business owners. It explains what to look for, how to check it and what to ask whoever runs your site. Some checks you can do yourself in a few minutes.
Is the guide really free?
Yes, completely free. Leave your name and email and you get the PDF right away. No hidden costs, no automatic subscription.
What exactly does Trovavio do?
Trovavio is an Italian SEO and GEO audit platform. It analyses your site on more than 40 parameters (visibility on Google, compatibility with AI engines, structured data) and gives you a clear report with what to fix first. The free plan needs no credit card.
Download the free PDF and find out how to make your site exist where people are starting to search: inside AI.
Download the free guide trovavio.com/guida-chatgpt