AI analysis

Analysing your site with AI: what Google and ChatGPT see

Paste the address, wait a minute, read what is wrong and what to write instead.

Almost every analyser answers one question: how Google sees you. Another one is missing, and today it weighs as much as the first: how the AIs see you. When someone asks ChatGPT who to recommend in their city, the answer arrives without anyone opening a website, and if you are not in that answer you find out nowhere.

What you get, in one minute

Not a list of technical errors to forward to someone else. Four things, in plain words, that you can use yourself.

• A score from 0 to 100, with the average for people in your line of work next to it.
• The problems in order of weight, not in alphabetical order: the first on the list is the one costing you most.
• The sentence already written to copy and paste: title, description, image alt text.
• What an AI looking for you sees: whether your site lets ChatGPT's bots in, whether it states who you are, whether the answers to customer questions are readable by a machine.

Where AI helps, and where it does not

The score is not decided by a model: it comes from checks with an objective answer, each with its own weight, and a mark decided by an AI would change between two analyses of the same site, so it would not be a mark.

Which checks they are, and how much each weighs

AI does the other half, the one classic tools leave to you: it writes the text. It reads the real page, not a generic template, and proposes the title, the description and the structured data for your trade. Then it checks itself: sentences naming facts that are not on the page are discarded before they reach your eyes.

What we look at that others do not

Alongside that we look at whether the site says who is behind it, whether customer questions have an answer a machine can quote, and whether the page explains itself to someone reading it without seeing it. These are the signals that decide whether an answer names you or names someone else.

Questions